Bethany Chan

SQ1 CON

SQ1 CON

Visual identity and media for Advanced Design's annual design conference, SQ1 CON. SQ1 CON is a conference named such to encapsulate its goal (a point from which any thing/body can begin again); the conference has a history of challenging the design community to new ways of working, learning, and thinking about the present and future of design in practice. The identity aimed to present the primary theme “change” with a series of bold, but minimal graphic statements closely catered to emphasize the conference's diverse lineup of speakers and their practice. The identity’s direction allows for the work of contributors to show through first, while speaking heavily to the industrial design-focused audience and content. 

The identity alludes to the mobile element of the conference—a conference without a set venue, but rather a series of venues, a new element introduced to SQ1 CON in San Francisco. The dynamic qualities of the identity allude to the conference’s need for mobility, requiring attendees to explore San Francisco to find and attend their workshops. The use of schedule as an identity element throughout the conference guide and poster became a means of wayfinding and navigation of events with each guide—adapting to both the mobile element of the conference whilst also being formatted in sequence by the schedule of events.

Contributors:
Mike Ando (Photography)
Betuel Benitez (Photography)
Bethany Chan (Design/Copywriting)
Christian Ortiz (Design)
Nino Panes (Photography/Motion)
Eddy Ymeri (Design)
Tiffany Do (Copyediting/writing)
Render Weekly (3D)