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End of the World
3D Typography
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UIC School of Design
Undergraduate
Graduate
Special Projects
End of the World
3D Typography
Design Leadership
Entrepreneurship
Research in Process
Design for Food
HHxUIC
New Weapons
Letters&Code
Flow
Motion Poster
Film Titles
As, Not For
Publication
Acknowledgements
Award Winners
Support UIC
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Graduate
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End of the World
3D Typography
Design Leadership
Entrepreneurship
Research in Process
Design for Food
HHxUIC
New Weapons
Letters&Code
Flow
Motion Poster
Film Titles
As, Not For
Publication
Acknowledgements
Award Winners
Support UIC
Undergraduate Fredy DeSantiago

Fredy DeSantiago

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Fredy DeSantiago

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Fredy DeSantiago

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Feeling and dream have no measure, no language, and everyone’s dream is singular. Everything that is made, however, obeys the laws of nature. One is always greater than one’s work because one can never fully manifest one’s aspirations, though they can be expressed creatively, through measurable means of composition, e.g. design, architecture, literature, and music. The first line on paper is a measure of what cannot be fully expressed. The first line on paper is less than. Accepting loss of control over physical representation does not co-opt the original intent but rather contributes to the limitations and perspectives that inspire creativity and promote selflessness. Taking into consideration how things are measured by others helps me to expand my personal thoughts and to better represent my intentions. In the end, work that is produced in order to be consumed must consider the appetite and expectation of the consumer.

 

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